Absolutely. I'm not saying you should scrap social media. It's just that there are a lot more nuances and moving pieces than most people expect to go from social post to sale. And it definitely takes time. Take this article as an example. I've written 15 articles on Medium and some have been picked up by publications. This one was boosted last week and I've had over 1300 views, 522 claps and close to 20 new email subscribers in just a few days. If I had stopped writing because I wasn't seeing the results I wanted, that wouldn't have happened.