Why “Posting on Social Media” isn’t a Real Strategy
If you think posting three times a week on social media will get you clients, you’ll probably be upset when that doesn’t materialize.
I know, I know… All the business coaches and influencers told you that you just have to show up, post, and stay consistent, and the results will come!
But here’s what they forgot to mention: Choosing a marketing channel (think: social media, blogging, podcasting, networking) isn’t the same as creating a strategy around it.
And that’s what most new entrepreneurs don’t realize.
I coach new business owners in the beginning stages of launching their business, and most of them don’t have any marketing experience, so they feel lost when it comes to creating a marketing plan and promoting themselves.
Here’s what you need to do to build a strategy around your chosen marketing channel so it brings you clients.
1. Pick an aligned marketing channel.
If you’re new to business, I’d suggest you only choose one or two. Why? Because you need to focus, and trying to be everywhere will only slow you down.
You want to choose something that’s aligned with your strengths and personality so that you actually show up and IMPLEMENT it.
If you’re introverted and love writing, then blogging is a great fit. Or if you’re extroverted and teaching comes naturally to you, then maybe hosting free workshops is a perfect way to attract clients.
The other key point is that you want to pick a channel where your ideal client is. Do your research and make an informed decision about where you think your target audience will most likely be.
For example, TikTok draws a more casual entertainment-seeking crowd, LinkedIn caters to business people and entrepreneurs looking to network and grow their business.
Want help picking an aligned marketing strategy? Take my two-minute quiz to get three custom strategies to grow your business based on your personality and strengths!